This project is in progress
Matched with Kendrick S
Matched with
Kendrick S.

Public Relations Strategy

Posted by
Jennifer N.

Director of Development

Posted Date
Mar 13, 2019
Virtual volunteer opportunity
Share this project:
Public Relations Strategy
Impact statement
This project will save us $6,343 , allowing us to serve more at-risk students and teens with high quality arts experiences.

Project Details

What We Need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional Details

With no communications staff, the the Institute is stretched. But we need to expose a wider audience to the work of the Institute of Music for Children to build a donor base and recognition for this very special place.

What We Have In Place
  • We currently have a great story and lots of success stories, which should make it easy for you to get started. We also have grant and marketing language, and the ability to provide any other information you need.
How This Will Help

This project will help the Institute understand the appropriate strategy and staffing for our PR needs.

Project Plan

Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About The Org

Our Mission

The Institute of Music for Children enhances artistic expression and appreciation in New Jersey youth by offering economically accessible, high-quality arts training in a creative and nurturing environment.

The Institute strives to broaden participation in the arts among underserved communities through tuition assistance, bi-lingual staff and marketing, and urban outreach initiatives.

What We Do

Guided by its vision of H.A.R.M.O.N.Y. - Helping Achieve Responsible, Motivated, Optimistic, Neighborhood Youth - the Institute is building a community of high-achieving citizens who are arts lovers and arts makers through professional instruction, mentorship, and family engagement.

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