Public Relations Strategy

for  OLHSA
Pontiac, MI, USA
https://www.olhsa.org
Posted by
Elena S.

Executive Liaison

Posted Date
Mar 13, 2019
Location
Virtual volunteer opportunity
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1 application submitted

Impact statement
This project will save us $6,343 , allowing us to provide more comprehensive services, reducing client barriers to energy asssitance, early childhood services, and employment. Our programming is led by client and community input and needs.

Project Details

What We Need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional Details

We would like to create a strategy that combines Public Relations Strategies along with a Resource Development Plan.

What We Have In Place
  • We currently have an agency wide strategic plan to mirror strategies from, which should make it easy for you to get started. We also have our old PR consultants strategic plans, and the ability to provide any other information you need.
How This Will Help

We are known community-wide for providing human services, yet media and funders often do not know who we are as a community action agency. Yearly, we provide services to 20,000 people with Head Start, energy services, workforce development, and senior advocacy. Our goal: create a brand where everyone knows what OLHSA does and wants to become a neighborhood champion. Simultaneously we need to create non-restricted fundraising strategies to provide more comprehensive services for our clients.

Project may require a short interview with the organization.

Project Plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About The Org

Our Mission

To empower families and communities to gain the knowledge, skills and resources needed to improve their quality of life.

What We Do

OLHSA service lines include weatherization, early childhood services, financial capability, housing counseling, energy assistance, nutritional support, medically fragile and elderly supports, and more

Our project is sponsored by:

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