Logo Design & Visual Brand Identity

Posted by
Amy S.

Director of Development

Posted Date
Mar 13, 2019
Virtual volunteer opportunity
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2 applications submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to MHY Family Services is currently expanding its residential services which requires updating facilities. This savings will allow us to invest limited dollars into creating safe homes for youth.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Our organization is currently celebrating a milestone anniversary and with that, our logo was changed to reflect this anniversary. As we are exiting this anniversary year period, and need to stop using this particular logo, we would like to consult with a graphic professional regarding update needs of our former, non-anniversary, logo.

What We Have In Place
  • We currently have Our Anniversary logo in eps format, which should make it easy for you to get started. We also have graphics and pantone colors on record, and the ability to provide any other information you need.
How This Will Help

The MHY logo is an essential mark on all marketing material, social media and organization reference. Our trademarked heart is easily recognizable in our community and for the thousands of youth and families that MHY has served. Though, the current non-anniversary design around the MHY heart looks outdated. We believe it is important that our marketing material and our logo reflects the progressive and innovative essence of our organization.

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

MHY Family Services promotes the safety, health, education and spritual well-being of youth and families through the provision of trauma-informed care in residential, community and educational services.

Our project is sponsored by: Forbes Funds

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