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Short Video Creation Training

Help Urban Strategies Council learn how to create compelling videos to showcase their great work.
Urban Strategies Council
Oakland, CA, USA
Urban Strategies Council
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Urban Strategies Council
Oakland, CA, USA

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Cause
Community & economic development
Skills
Photography & video

Posted March 11th

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Short Video Creation Training

Project details

What we need
  • Training on how to create video content for web and specific social media channels, including Facebook, Instagram, and YouTube
  • List of recommendations and best practices for shooting a video
  • Instructions for how to post videos to respective social media platforms
Additional details

I'm in charge of our organization's fund development and communications. I am challenged to keep up with posting and want to increase engagement by adding video content to our FB and Twitter feeds.

What we have in place
  • We currently have a current 2 minute video that the Obama Foundation produced, which should make it easy for you to get started. We also have an editorial calendar and a modest following, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to expand our reach and optimally raise more operating/unrestricted support.

As an intermediary, it is difficult to articulate the importance of our work to all audiences. We are challenged to articulate our value and impact. A video will help a lot.

Project plan

P
Prep: Information Gathering & Goal Setting
  • Volunteer Manager and Professional agree on how to focus training
  • Volunteer Manager and Professional connect to discuss video objectives, target audience, and platform(s) for videos to be published
  • Volunteer Manager shares with Professional budget and time available for this project (if applicable)
1
Milestone 1: Training Plan Creation
  • Professional prepares a detailed training plan outlining topics to be covered and structure of training
  • Volunteer Manager provides feedback which Professional incorporates
2
Milestone 2: Video Shoot Training
  • Professional trains Volunteer Manager how to record video(s)
  • Professional shares tips and best practices for creating videos - including necessary equipment, determining location/background settings, camera placement, etc.
  • Professional shares apps/tools that can be used to record videos
3
Milestone 3: Sharing Videos
  • Professional instructs Volunteer Manager how to post videos directly to each specified social media platform
  • Professional remains available for follow up questions for up to two weeks
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About the org

Urban Strategies Council
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Causes
Community & economic development Human services
Posted by
Hilary C
Hilary C.

Director of Resource Development

Our mission

Work with partners to eliminate persistent poverty by building vibrant, healthy communities.

What we do

Urban Strategies Council has 26 years of experience addressing both the causes and consequences of poverty, and working across systems on the interlocking issues that must move in order to eliminate poverty, including education, income and asset development, community safety and justice, and building community capacity. Our approach always has been to work at both the levels of people and place to transform low-income neighborhoods into vibrant, healthy communities.

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