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Matched with Altovise C
Matched with
Altovise C.

Website Audit

Help Surfrider Foundation - San Mateo County Chapter assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
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Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
Additional Details

Our Surfrider chapter needs a website overhaul and our hope would be that this project will outline the scope of changes needed to improve the website. The website is in WordPress using a template that National Surfrider requires. Our knowledge of Wordpress is limited and it has been a challenge navigating it as we learn how to use WP. Following this audit, we will post a second project for a website update to help implement the suggested changes outlined in the audit.

What We Have In Place
  • I'm not sure what we can provide or what is needed. We currently have one person minimally managing the website, and learning WordPress. We have never used Catchafire before, so this process is new to us.
How This Will Help
This project will save us $6,772 , allowing us to continue to put our limited resources and volunteer time into our core programs of beach cleanups, water testing, educational events and policy monitoring and outreach.

Our website is a core tool to communicate the identity of our organization, outreach to members and the public, and provide information to help the public get involved on relevant issues.

Project Plan

Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Review and Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Posted by
kimberly w.

Communications Coordinator

Our Mission

Surfrider Foundation San Mateo is dedicated to the protection and enjoyment of the world's oceans, waves and beaches through a powerful activist network.

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