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Google Ads Set Up

Help Re-use Hawaii make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Re-use Hawaii
Honolulu, HI, USA
Re-use Hawaii
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Re-use Hawaii
Honolulu, HI, USA

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Digital marketing Search engine marketing

Posted February 20th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We are a nonprofit organization that was awarded a google ad words grant. We need help on how to set it up.

What we have in place
  • We currently have our account login, which should make it easy for you to get started. We also have dedicated marketing person, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to focus on our core mission and further serve our communities.

We are trying to maximize all of our resources to drive traffic into our retail space, which serves the community. Having our Ad Words account active, refined and deployed will help contribute to our goals.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Re-use Hawaii
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Causes
Environment Community & economic development
Posted by
Carolyn M
Carolyn M.

Fundraising and Communications Director

Our mission

The mission of Re-use Hawai'i is to preserve our natural resources, provide an affordable building material source through alternatives to demolition, and to sustain Hawaii's fragile island ecosystem.

Testimonials

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