Pricing Strategy

Help Pure Game create a well-designed pricing structure that accounts for key variables in their target market and product/service offering.
Pure Game
Aliso Viejo, CA, USA
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Pure Game
Aliso Viejo, CA, USA

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Posted February 15th

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Project details

What we need
  • Analysis of Organization’s target audience, competition, costs and products/services
  • Recommendations for pricing for existing products/services
  • Assessment of whether any products/services should be discontinued or offered at differential price points based on constituents’ needs
Additional details

We currently have a school partnership fee model that we are looking to update.

What we have in place
  • We currently have a current fee for service model, which should make it easy for you to get started. We also have a strong partnership base who can assist in restructuring, and the ability to provide any other information you need.
How this will help
This project will save us $6,868 , allowing us to serve more schools and have our staff apply their expertise where it belongs, on the sports field with the kids.

We have grown our current partnership base in the last two years from eighteen free programs to now nearly seventy paying programs. This growth has been great but it has highlighted a need to be more consistent with our pricing model and to do that we need a structure from which to work.
Our growth is going to continue into the foreseeable future as we have a program that schools need and kids love.

Project plan

P
Prep: Current Materials
  • Volunteer Manager provides overview of current pricing and products/services and business practices
1
Milestone 1: Research & Analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session
  • Professional analyzes current pricing strategies
  • Professional gathers information about the Organization’s products and services and the use of the Organization’s resources in providing those products and services
  • Professional researches and analyzes similar products and services on the market
2
Milestone 2: Recommendations
  • Professional proposes pricing for products/services based on research of demand, audience, costs, competition, etc.
  • Professional assesses any changes needed such as phasing out certain products/services, differential or tiered pricing, etc.
  • Organization provides feedback to Professional's proposals
3
Milestone 3: Delivery of Pricing Strategy
  • Professional delivers a Pricing Strategy outlining the new pricing recommendations
  • Professional provides suggestions for how to roll out the new plan
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About the org

Pure Game
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Our mission

The mission of Pure Game is to provide positive mentors who champion the development of a child's self-esteem and confidence, inspiring them to believe in themselves and the possibilities of a better life.

What we do

Pure Game is a unique teaching platform that infuses a cooperative and inclusive style of athletics with a character-building curriculum for underserved youth. The flexible Pure Game system allows youth of all ages and skill levels to play virtually anywhere - parks, gyms, parking lots or even streets, which is particularly important in low income communities that lack recreational space. The beauty of the Pure Game model is that it is based on the most popular and accessible sport in the world, soccer; through this sport we teach kids to be thoughtful, make positive decisions, and to believe in themselves.

Our ultimate goal is to teach vulnerable children in Orange County to learn and grow not just through their successes, but through their failures as well. Learning these skills now helps youth stay on the right path, gain self-confidence, develop leadership skills, and lead healthy lifestyles. Our motto, "Life, played at full potential," reflects the belief that every child deserves a champion that will promote this life-changing message of growth and empowerment.

Testimonials

Great experience. Fraincis communicated well along the journey and I knew exactly what was going on throughout the project.
Tony E.
Tony E.

Chief PlayMaker

Pricing Strategy Project

Thanks, Tony for providing the information necessary to make this project successful. It was nice learning about Pure Game.
The pixel