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This project was completed on Sep 30, 2019
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Matched with Trent N.
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See the Impact story
Google Ads Set Up
Waterkeeper Alliance
Google Ads Set Up
Project details
What we need
- Set up of Google Ads
- Training for staff on how to monitor performance and update Google Ads going forward
- Optional: Set up integration between Google Ads and Google Analytics
Additional details
Our Google Ads account was suspended last year when they updated their policies. I haven't had the time to go through it and figure out how to update them, so it would be incredible to have someone get us back into compliance as well as provide training how to monitor and update AdWords and set up integration between AdWords and Analytics.
What we have in place
- We have received the Google Ad Grant in the past and should again once we update our account.
How this will help
This project will save us $3,486 , allowing us to get our AdWords up and running again and focus our funding on other projects.
This project is crucial to helping Waterkeeper Alliance get the most visitors to our website and raise awareness of the global water crisis.
Project plan
Posted by
Lindsey M.
Communications and Marketing Senior Coordinator
Our mission
Waterkeeper Alliance, Inc. connects and supports local Waterkeeper programs to provide a voice for waterways and their communities worldwide. To champion clean water and strong communities, Waterkeeper Alliance, Inc.: Supports and empowers member Waterkeeper organizations to protect communities, ecosystems and water quality; Promotes the Waterkeeper model for watershed protection worldwide; and Advocates for issues common to Waterkeeper programs.
What we do
Waterkeeper Alliance is among the world's fastest growing environmental movement, with more than 200 local Waterkeepers patrolling rivers, lakes and coastal waterways on 6 continents. Waterkeepers defend their communities against anyone who threatens their right to clean water. Through Waterkeeper Alliance, Waterkeepers speak with a single, powerful voice as they tackle the world’s most pressing water issues. The Alliance stands behind every Waterkeeper, increasing their ability to function as community defenders in their efforts to protect the world’s waterways.
Founded in 1999 by environmental attorney and activist Robert F. Kennedy, Jr., and several veteran Waterkeeper Organizations, Waterkeeper Alliance is a global movement of on-the-water advocates who patrol and protect over 100,000 miles of rivers, streams and coastlines in North and South America, Europe, Australia, Asia and Africa.
Waterkeeper Organizations combine firsthand knowledge of their waterways with an unwavering commitment to the rights of their communities and to the rule of law. Whether they are on the water tracking down polluters, in a courtroom advocating for stronger enforcement of environmental laws, at a town meeting rallying community support, or in a classroom educating young people, Waterkeeper Organizations defend their communities against anyone who threatens their right to clean water—from law-breaking polluters to unresponsive government agencies.
Waterkeeper Alliance keeps Waterkeepers connected, provides them with legal, scientific and communications support, and unites their voices as they take on major global water issues together. We connect individual Waterkeepers to each other, and support them by providing expertise in science, law, strategic planning and communications, making them more effective in their communities’ courtrooms and classrooms, and in the media.
Testimonials
Trent was incredibly helpful, responsive, knowledgeable, and a pleasure to work with. He consistently checked in with us and went above and beyond to help with our Google Ads account, which had been suspended and he helped us get it up and running again.
(No testimonial has been submitted by Trent)
