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Matched with Sodelba A
Matched with
Sodelba A.

Public Relations Strategy

for  Youth Service, Inc.
Philadelphia, PA, USA
Posted by
Dan B.

Marketing Manager

Posted Date
Mar 22, 2019
Virtual volunteer opportunity
Share this project:
Public Relations Strategy
Impact statement
This project will save us $6,343 , allowing us to invest more money into resources for our various programs and clients

Project Details

What We Need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional Details

I am looking to get media coverage for our work, events, success stories, drives, etc.

What We Have In Place
  • We currently have some marketing materials, which should make it easy for you to get started. We also have a rough media list with some contacts, and the ability to provide any other information you need.
How This Will Help

This project would help us achieve our goal on getting more media coverage for our work, events, success stories,drives, etc.

Project Plan

Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About The Org

Our Mission

Youth Service, Inc. is a non-profit organization that has provided immediate shelter and support services to Philadelphia's children, youth and families for over 67 years. YSI offers unique programs and niche services throughout the city, including Philadelphia's only Crisis Nursery program and the largest shelter in the area for homeless and runaway teens. Through shelter, counseling, and in-home support services, YSI reaches more than 5,000 clients annually, the majority of whom live below the poverty level.

Our project is sponsored by: Philadelphia Foundation

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