Copywriting

Help American Cancer Society Office of Chief Cancer Co… express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
American Cancer Society Office of Chief Cancer Control
Austin, TX, USA
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American Cancer Society Office of Chief Cancer Control
Austin, TX, USA

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Posted February 13th

Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details

I need someone to take specific content from our website and condense the information into a table format so there's a higher-level summary of the content but in an easy-to-read table.

What we have in place
  • We have several alternative forms of smoking written about at length on our website and in our Freshstart program materials. I'd like to work with someone who can take the information and condense it into a table format so it's more "quick reference" than pages of details. This person will need to read the content and make suggestions on how to condense into a table format. We can chat over the phone to get started. Thanks!
How this will help
This project will save us $4,212 , allowing us to spend our dollars helping people quit smoking in other ways.

We need to educate program participants on the different ways of smoking (highlighting myths/facts, dangers, etc...) We are working on a project that has several needs but not many people assigned to help. This Catchafire project will save the project leader time and I plan to use this table across multiple programs.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

American Cancer Society Office of Chief Cancer Control
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Our mission

The work of the Cancer Control department focuses on applying known interventions such as reducing tobacco use and increasing screening rates to save lives, as well as improving the quality of life for cancer patients and their families. The organizing principle of the Cancer Control program is directed at achieving health equity by creating healthier communities, helping to shape a more effective health care delivery system, and empowering people to live a cancer-free life, or their best life with cancer.

What we do

The American Cancer Society was created more than 100 years ago for one purpose – to liberate the world from the threat of cancer. We are advocates, researchers, volunteers, caregivers, survivors, patients, and donors. Together, we are a united force against all cancers. We are an organization of 2.5 million strong. From prevention to diagnosis, from treatment to recovery, we’re here every step of the way. Our vision is a world free from the pain and suffering of cancer. Our purpose is to achieve it.

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