Messaging Guidelines

Help Coordinated Behavioral Care get standard descriptions of their organization or a program that incorporates their mission and key value propositions.
Coordinated Behavioral Care
New York, NY, USA

Posted May 14th

Project Details

What We Need
  • Boilerplate descriptions of Organization or program (50-, 100-, and 200- word versions)
  • List of keywords to use & words to avoid when writing about Organization or program
What We Have In Place
  • We currently have a well thought-out and designed website,, which should make it easy for you to get started. We also have some marketing materials, and a monthly newsletter, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to devote resources to developing and funding innovative services for our patients to improve their health and wellness outcomes.

Coordinated Behavioral Care has been established since 2011, but continues to grow in leaps and bounds - innovating, designing new programs, and spinning off new business structures to support the 100,000 Medicaid patients served by our network. CBC is not a direct service provider or an insurance payer- we live somewhere in between as an intermediary or an umbrella making our organization complicated to explain or brand. We need to articulate value both internally to the network and externally.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager shares existing marketing & communications materials
  • Professional and Volunteer Manager discuss communications goals and target audience(s)
Milestone 1: Boilerplate Descriptions
  • Professional reviews existing marketing & communications materials and drafts 50-, 100-, and 200- word descriptions of Organization
  • Volunteer Manager provides up to 2 rounds of feedback, which Professional incorporates
Milestone 2: Language Guidelines
  • Professional creates lists of keywords to use and words to avoid when describing Organization
  • Volunteer Manager provides 1 round of feedback, which Professional incorporates
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About The Org

Coordinated Behavioral Care
Our Mission

We are dedicated to realizing the unprecedented opportunities under Medicaid redesign to improve the quality of care for members and their families, while reducing potentially preventable inpatient and emergency services use by people with serious mental illness, chronic health conditions and/or substance use disorders.

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