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Search Engine Optimization Audit

Help Central Outreach and Advocacy Center assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Central Outreach and Advocacy Center
Atlanta, GA, USA
Central Outreach and Advocacy Center
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Central Outreach and Advocacy Center
Atlanta, GA, USA

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Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing Web development

Posted February 12th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

As a 4 person organization with a relatively new social media presence, we're looking to improve our SEO to attract both donors/volunteers and potential clients.

What we have in place
  • We currently have a website and a presence on Twitter, Facebook, and Instagram, which should make it easy for you to get started. We also have a company that is able to troubleshoot/assess our website, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to provide housing, identification, eye glasses, and transportation for people looking to overcome homeless situations.

We want to use our web presence to attract more donors and volunteers. When people search homelessness in Atlanta, we want our name to appear. We are constantly looking for new people to get involved. We also want to have a quality web presence because many of our clients find us through Google searches when looking for help.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Central Outreach and Advocacy Center
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Causes
Housing & homelessness Employment services
Posted by
Brenna L
Brenna L.

Communications & Outreach Coordinator

Our mission

We open doors to overcome and prevent homelessness.

What we do

We open doors to overcome and prevent homelessness by empowering our guests to take the next step toward self-sufficiency, passionately and intentionally tell our guests' stories to educate others, and ensuring we have the resources to be at our best.
We believe in meeting people where they are with patience and humility, and treating each person with respect and dignity.

Testimonials

Read the Impact Story
Armand was able to provide a lot of insight into something I knew very little about. I'm grateful for all the ways he helped us understand how SEO can really benefit a small nonprofit like us!
Brenna L.
Brenna L.

Communications & Outreach Coordinator

Search Engine Optimization Audit Project

(No testimonial has been submitted by Armand)
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