Public Relations Strategy

Posted by
Cynthia M.

Producer/Director

Posted Date
Mar 19, 2019
Location
Virtual volunteer opportunity
Public Relations Strategy
Impact statement
This project will save us $6,343 , allowing us to use in outreach

Project Details

What We Need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional Details

We need help in communicating about our soon to be released documentary film IN HER SHOES. In an innovative art and writing course, incarcerated women reflect on where they have been, where they are, and where they hope to go through their personal relationships with shoes. From heels and designer athletic shoes to jail crocs, their art reveals stories of the long and troubled paths they have traveled.

What We Have In Place
  • We currently have media, which should make it easy for you to get started. We also have art work, and the ability to provide any other information you need.
How This Will Help

This project is a women's empowerment project. We need to reach the organizations who will use this film .

Project Plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About The Org

Our Mission

Since 1978, Media Projects has produced and distributed films that personalize some of the most searing social issues of our time. We also create films that celebrate events and people who indelibly touch our lives.

What We Do

Media Projects,Inc., is a non-profit organization that has been producing and distributing documentary films for 40 years. Our films have aired nationwide on PBS and on both commercial and cable television. We distribute these films and videos throughout the United States, Canada and Europe to schools, libraries, museums, churches, social service organizations, youth groups and government agencies. We have won numerous national awards and have been selected for prestigious screenings in the United States and abroad. Several of our films screen daily at museums and at the visitor center of the Women’s Rights National Historical Park in Seneca Falls, New York.

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