Market Analysis

Posted by
Samantha E.

Executive Director

Posted Date
Mar 21, 2019
Location
Virtual volunteer opportunity
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2 applications submitted

Impact statement
This project will save us $10,948 , allowing us to directly provide support and programs to the families we serve who are living in crisis, i.e. additional adult enrichment courses and child care scholarships.

Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses related to its program goals
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

As we begin our 25th year of operations, we continue to see additional needs of the families we are serving. When looking across the community, it seems these needs are not being met by other organizations. As we consider what we can be doing better or what we canbe doing more of, we believe a market analysis would behelpful.

What We Have In Place
  • We currently have a strategic plan and a strong clear mission, which should make it easy for you to get started. We also have community connections, and the ability to provide any other information you need.
How This Will Help

Wehave been serving familiesliving in crisis for nearlty 25 years and we continue to see the need grow (https://www.post-gazette.com/local/city/2019/02/10/Discrimination-law-regulation-court-case-Pittsburgh-income-Section-8-vouchers-landlords/stories/201902060107)

This project will allow us to better understand how we can better support the families we serve either though connections with other organizations or by creating new programs at our center.

Project may require a short interview with the organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size and Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

Our Mission

Providence Connections strengthens families and enriches lives through comprehensive education and developmental opportunities for parents and children.

Our project is sponsored by: Forbes Funds

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