Social Media Plan

Posted by
Aqua S.

Executive Director-SELF Program

Posted Date
Feb 9, 2019
Virtual volunteer opportunity
Impact statement
This project will save us $6,632 , allowing us to continue to improve programming for special education teachers for special education students.

Project Details

What We Need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
Additional Details

SELF seeks social media support to tackle the organization's growth opportunities. Key elements of the plan would include an evaluation of national and regional expansion possibilities, potential program and organizational structures, key competitors, and risk analysis. SELF would use the social media plan to add followers and to gain supporters on this next phase of the organization's work.

What We Have In Place
  • We have FB, IG, and Twitter account
    We post weekly
    We know the target audience
    Knows what we want to convey
How This Will Help

For its immediate geography of the Greater New Orleans area, that means adding capacity to train and credential teachers and customizing consulting packages. Additionally, SELF has been approached from cities across the United States about expanding programming outside of Louisiana. We need to get the message out on what we are doing and how we can help different communities.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About The Org

Our Mission

To improve the quality of special education programming by developing highly skilled special education leaders in schools.

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