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Brand Messaging

Resilience Advocacy Project
New York, NY, USA
Resilience Advocacy Project
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Resilience Advocacy Project
New York, NY, USA

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Cause
Human services
Skills
Branding Marketing

Posted June 5th

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Brand Messaging

Project details

What we need

A 3-6 page brand messaging document that articulates an organization's personality and vision. This document will include recommendations for messaging that enforce a consistent, wide-ranging application of the organization's brand identity.

The brand messaging document will include the following:

  • A core brand positioning statement that communicates the values and key differentiators that define the organization’s brand, vision and work
  • A short tagline that can be used in emails and public communication
  • 4-5 supporting statements that build upon the positioning statement with more details and may be targeted towards specific audiences
  • 4-5 recommendations on how to communicate brand messaging in every day activities (email, elevator pitch, etc.)
    • What we have in place
    How this will help
    This project will save us $4,212 , allowing us to

    Project plan

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    About the org

    Resilience Advocacy Project
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    Causes
    Human services Justice & legal services Youth development
    Posted by
    Brooke R
    Brooke R.

    Executive Director

    Our mission

    RAP’s mission is to empower youth to become leaders in the fight to end poverty.

    What we do

    We engage in two types of activities:

    We train teens from the most disadvantaged communities to use the law to become anti-poverty peer advocates.

    We also empower youth to take a leadership role in advocating to change their communities. We partner with other advocacy organizations to conduct youth-led grassroots advocacy efforts to change youth laws, policies, and agency practice.

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