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Facebook Marketing & Donations Setup

Defend H2O
Sag Harbor, NY, USA
Defend H2O
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Defend H2O
Sag Harbor, NY, USA

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Cause
Environment
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Digital marketing Social media

Posted January 23rd

Facebook Marketing & Donations Setup

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook Donate button linked to your fundraising campaign
What we have in place
  • We currently have a facebook page, which should make it easy for you to get started. We also have great ad content with budget, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to apply the savings to program priorities.

Increase the organization's following and individual donor base.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 4: Connect Donate Button
  • Professional links Donate Button to Organization's fundraising campaign or donation page
  • Professional answers any follow up questions
2
Milestone 1: Campaign and Ad Set Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
3
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
4
Milestone 3: Tracking and Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Defend H2O
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Cause
Environment
Posted by
Kevin M
Kevin M.

Founder and President

Our mission

To protect and restore the environmental quality of groundwater, surface waters, wetlands, and beaches on and around Long Island, NY.

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