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Facebook Marketing & Donations Setup

South Jersey All Breeds Horse Rescue
Egg Harbor City, NJ, USA
South Jersey All Breeds Horse Rescue
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South Jersey All Breeds Horse Rescue
Egg Harbor City, NJ, USA

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Cause
Animals
Skills
Digital marketing Social media

Posted January 20th

Facebook Marketing & Donations Setup

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook Donate button linked to your fundraising campaign
What we have in place
  • The non Profit I volunteer for has never set up a budget for advertising/ fundraising before, so this is all new to us. We're 100% donation funded, so until I can bring in more money..our budget is very limited.
How this will help
This project will save us $4,212 , allowing us to not constantly be begging for money for everything & instead, focus more on the bigger, more profitable ways to fundraise. This, in turn, will make us be able to manage our time & efforts better.

We need to create more effective promoting of our rescue & our efforts & effective fundraising using our social media accounts

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 4: Connect Donate Button
  • Professional links Donate Button to Organization's fundraising campaign or donation page
  • Professional answers any follow up questions
2
Milestone 1: Campaign and Ad Set Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
3
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
4
Milestone 3: Tracking and Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

South Jersey All Breeds Horse Rescue
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Cause
Animals
Posted by
Sue O
Sue O.

Public Relations,and Events Manager,

Our mission

South Jersey Horse Rescue is a 501c3 non-profit horse rescue and rehabilitation facility. Our mission is to provide a loving sanctuary to abandoned, neglected, abused and slaughter bound horses.

We evaluate and rehabilitate when needed and then re-home the horses we rescue. We do have some permanent residents, but strive to adopt out as many animals as possible to loving forever homes. We are 100% volunteer run and operate solely on donations.

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