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Event Publicity Plan

Black Girls Code
Oakland, CA, USA
Black Girls Code
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Black Girls Code
Oakland, CA, USA

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Cause
Diversity & inclusion
Skills
Marketing Public relations Social media

Posted January 23rd

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Event Publicity Plan

Project details

What we need
  • An event publicity plan for promoting an upcoming event, and/or securing coverage of the event itself
  • A press release (who, what, why, when, where) about the event to send out to media contacts
  • A list of key media contacts to reach out to about the event, and/or invite to the event
  • Detailed instructions on how and when to reach out to media
  • Social media posts (twitter, instagram, facebook) to complement media outreach, if applicable
  • Note: This project does not necessarily include on-site event attendance by the Professional, or on-site media check-in or management at the event. This may be requested or offered, but will depend on the Professional's location and availability.
What we have in place
  • We currently have One Pager outline of what i would like my plan to look like, which should make it easy for you to get started. We also have Images to enhance my message for outreach purpose, and the ability to provide any other information you need.
How this will help
This project will save us $1,222 , allowing us to Share community plan and calendar with our staff and community

This project important for the other-all communication plan around community outreach efforts throughout the organization.

Project plan

P
Prep: Initial Planning Meeting
  • The Professional and Volunteer Manager conduct an initial meeting to discuss the Organization’s upcoming event, including the target audience, event goals
  • The Volunteer Manager describes the Organization's desired media coverage for the event, to include priority for traditional print and broadcast media, online media, and social media
  • The Volunteer Manager provides any relevant information about the Organization's past media outreach efforts, including any existing press lists or relationships with media, and links to the Organization's social media accounts (if any)
  • The Volunteer Manager provides any relevant information or documentation about the event and the Organization, to include the Organization's mission statement and any available key messaging that should be used in the event publicity campaign
1
Milestone 1: Research and Planning
  • The Professional researches and identifies key media outlets and contacts for outreach, based on the Organization's media coverage goals and the purpose of the event
  • The Professional shares initial findings with the Volunteer Manager for feedback
2
Milestone 2: Draft Publicity Plan
  • The Professional drafts the event publicity plan, which includes a summary of publicity goals, as well as specific tactics to be used, such as the press contact list, proposed methods and timing for media outreach and follow up, key messaging, and outlines of any new media materials (e.g., press release, event invitation, FAQ, etc.)
  • The Volunteer Manager reviews the draft plan and provides feedback
3
Milestone 3: Final Publicity Plan
  • The Professional incorporates feedback and delivers the final publicity plan, including the press list, key messaging, and any new materials created for media outreach (e.g., press release, event FAQ, etc.) to the Volunteer Manager for approval.
  • If media outlets are invited to the event, the final plan should also include an invitation list and RSVP checklist, as well as a plan for providing media passes to invited outlets and checking them in at the event
  • The Volunteer Manager approves the final plan and any new materials that have been created for media outreach
4
Milestone 4: Publicity Plan Execution
  • The Volunteer Manager conducts media outreach according to the methods and timeline in the publicity plan
  • The Professional provides support to the Volunteer Manager as needed, including advice on how to follow up or respond to unexpected questions
5
Milestone 5: Day-of Event Publicity and Follow Up (optional)
  • If applicable, the Professional helps the Volunteer Manager create a plan for signing in media to the event and ensuring they are able to set up equipment (cameras, microphones, wifi access, etc.)
  • If applicable, the Professional crafts an event summary to be shared with the media after the event (e.g., if this is a fundraising event, the follow-up press release may include information on how much money was raised, or photos or video clips from the event that can be published by the media)
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About the org

Black Girls Code
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Causes
Diversity & inclusion Education Gender equity & justice
Posted by
Amber M
Amber M.

Community Outreach Lead

Our mission

Black Girls CODE is a non-profit organization dedicated to teaching girls ages 7-17 about computer programming and digital technology.

Our mission is to empower young women of color between the ages of 7-17 to embrace the current tech marketplace as builders and creators by introducing them to skills in computer programming and technology.

Testimonials

Read the Impact Story
I truly appreciate all the support Sarah was able to offer. Hands down, Sarah was able to completely captured the mission and values of my project.
Amber M.
Amber M.

Community Outreach Lead

Event Publicity Plan Project

This project took a different shape as we worked through it but it was great collaborating with Amber to help devise a plan that would help her and the organization reach their goals!
Sarah C.
Sarah C.

Volunteer

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