Email Fundraising Campaign

ProUnitas
Houston, TX, USA
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ProUnitas
Houston, TX, USA

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Posted January 17th

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Project details

What we need
  • Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
  • Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send, and monitor the campaign
Additional details

Need support setting up a campaign to fund an endowment and will need help crafting the story as well as the technical supports of working through MailChimp.

What we have in place
  • We currently have materials that are clear for what value we bring, which should make it easy for you to get started. We also have a Mailchimp account, and the ability to provide any other information you need.
How this will help
This project will save us $5,140 , allowing us to dedicate more time to developing the software for a more seamless and joyful experience. This is critical to ensuring that existing staff are not burnt out!

This project is critically important as we diversify our funding base. We want to ensure the long-term sustainability of our work so we can continue to serve students we currently support as well as extend our work across Texas and eventually the country.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares key information, including the goal of the campaign, target audience, and any existing/past email campaigns for reference
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Brainstorming
  • Professional provides initial suggestions and outline, including types of messaging, call to actions, standard email cadences for a fundraising campaign, and recommends an email provider, if necessary (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the campaign such as existing messaging, story angles, photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager align on the number of emails and the type of asks that will be made to the donors
2
Milestone 2: Creating the Campaign Copy
  • Professional shares drafted copy for the email series
  • Volunteer Manager provides feedback (up to two rounds), which is incorporated
3
Milestone 3: Setting up the Campaign
  • Professional guides the Volunteer Manager on how to set up and send the campaign in their desired email marketing software
4
Milestone 4: Monitoring and Best Practices
  • Professional trains Volunteer Manager on how to monitor the success of the campaign
  • Professional provides best practices on how to implement similar campaigns going forward
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About the org

ProUnitas
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Cause
Education
Posted by
Albert W.

Chief Strategy & Growth Officer

Our mission

ProUnitas' mission is to leverage the power of technology and people to systematize how health, social and educational services are accessed in an accountable and efficient process for a more empowered and resilient society

What we do

By combining the power of technology and people, we aim to transform and systematize how services are equitably and accounably accessed for the people that need it most. Our software captures and preserves the work done on the ground in order for the ecosystem to easily hand off support to the most appropriate party, and generate dynamic inventories of service providers so that we are all communicating together and functioning on the same page.

Testimonials

Brooklyn was awesome! She really took charge and hit the ground running by taking time to understand us as an organization, plan out a timeline, and keep us updated throughout the process. We were impressed with her level of organization, professionalism, and creativity in addressing the project we had for her. Furthermore, she went above and beyond to not just deliver a great product for our email campaign, but also left us with tools that we could work with in order to continue this important work beyond our formal relationship together. We are so grateful to Brooklyn for her time and energy and would highly recommend her for any future projects!
Albert W.
Albert W.

Chief Strategy & Growth Officer

Email Fundraising Campaign Project

(No testimonial has been submitted by Brooklyn)
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