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Marketing Strategy
Help Hope Dental Clinic * Advice on how to “market” the organization with limited resources
* A plan on how to broaden its reach and support base
* Instruction on what are and how to utilize the most e…
Hope Dental Clinic
Saint Paul, MN, USA
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
Additional details
We separated from our larger organization, the Union Gospel Mission, almost two years ago. We've worked with two different PR groups in this time trying to get the message out about the new clinic/name but our fundraising has been behind what we expected. We think this is due to poor marketing. We would like a solid plan on who, what and where to do the appropriate type of marketing that will assist us in our fundraising efforts.
What we have in place
- We currently have promotional items and history of what we've tried, which should make it easy for you to get started. We also have creating a marketing plan as a priority, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to provide more free dental care to the uninsured.
Our clinic is the largest free dental clinic seeing those that are uninsured and able to afford needed dental care. The work we do is very important but without proper marketing and needed fundraising, we will not last more than a few years. Creating a solid marketing plan is essential to our continued existence.
Project plan
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