Search Engine Optimization Audit

Help The Kindezi Schools, Inc. assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
The Kindezi Schools, Inc.
Atlanta, GA, USA
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The Kindezi Schools, Inc.
Atlanta, GA, USA

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Posted January 17th

Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

We are looking to improve our organization's online presence as much as possible. We would like to emphasize the positive stories so that they are the most predominant when searching for The Kindezi Schools.

What we have in place
  • We currently have a Director dedicated to being trained and providing info., which should make it easy for you to get started. We also have access to the administrative back end of our live site, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to dedicate more resources to providing a life-changing education, filled with love and rigor, that enables all children to thrive.

We are looking to improve our organization's online presence as much as possible. We would like to emphasize the positive stories so that they are the most predominant when searching for The Kindezi Schools. Currently, when searched, users will find a lot of articles about our recent challenges. We would like to see if there is an opportunity to reclaim our image in the public media.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

The Kindezi Schools, Inc.
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Cause
Education
Posted by
Christina W.

Director of Marketing and Communications

Our mission

To transform public education in Atlanta by providing more students--including those with the highest needs--access to a genius-awakening education, built on family-sized classrooms, scholarly excellence, socioeconomic integration, and holistic growth.

What we do

Kindezi is a community of public schools with small classes led by great teachers. We provide a life-changing education, filled with love and rigor, that enables all children to thrive. We believe that every child has an innate worth and value and the right to reach their full potential.

We currently operate three schools within Atlanta Public Schools (APS):

Kindezi West
Kindezi Old Fourth Ward
Kindezi at Gideons

"Kindezi" is a Bantu word which describes the act by which a community educates, loves, and values every child.

We envision a future in which:

1. Each child knows they have an innate worth, value, and the right to look forward to exciting futures full of opportunity.

2. Students are empowered holistically to succeed in colleges, careers, and in improving our world for the sake of future generations.

3. Families of all backgrounds benefit from, enjoy, and understand the societal importance of going to school together in interconnected, diverse school communities.

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