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Logo Design & Visual Brand Identity

Help Haworth Municipal Library elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Haworth Municipal Library
New Milford, NJ, USA
Haworth Municipal Library
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Haworth Municipal Library
New Milford, NJ, USA

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Graphic design

Posted January 17th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are a non profit, public library in a small, suburban town. We would like a fresh, new design that captures the new management, offerings and energy of the library as the center of the community.

What we have in place
  • We currently have a color scheme we would like to use, which should make it easy for you to get started. We also have some ideas for an icon, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to preserve our extremely limited budget for library materials such as books and children's library programs.

The library underwent an expansion in 2015, a new children's librarian in 2016 and and a new director in 2017. In addition, new offerings in technology, services and holdings are now available to the public. A new logo would help represent the recent changes and project our presence in the community.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Haworth Municipal Library
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Causes
Education Youth development
Posted by
Denise L
Denise L.

Youth Services Librarian

Our mission

To provide resources and services to the community that foster creativity, education, social engagement and to provide equal access to information to all members of the community through traditional print and digital sources.

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