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Event Publicity Plan

Planned Acts Of Kindness / 16 Things Kids Can Do
New York, NY, USA
Planned Acts Of Kindness / 16 Things Kids Can Do
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Planned Acts Of Kindness / 16 Things Kids Can Do
New York, NY, USA

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Posted August 20th

Event Publicity Plan

Project details

What we need
  • An event publicity plan for promoting an upcoming event, and/or securing coverage of the event itself
  • A press release (who, what, why, when, where) about the event to send out to media contacts
  • A list of key media contacts to reach out to about the event, and/or invite to the event
  • Detailed instructions on how and when to reach out to media
  • Social media posts (twitter, instagram, facebook) to complement media outreach, if applicable
  • Note: This project does not necessarily include on-site event attendance by the Professional, or on-site media check-in or management at the event. This may be requested or offered, but will depend on the Professional's location and availability.
What we have in place
  • We currently have event outline, media database, some social media, which should make it easy for you to get started. We also have graphic design, website construction, and the ability to provide any other information you need.
How this will help
This project will save us $6,262 , allowing us to connect to more people and expand Karma Club membership to work on environmental and societal issues.

It will help provide the outreach that will add tens of thousands of members into our free Karma Club membership providing us with hundreds of volunteers to help us with our mission.

Project plan

P
Prep: Initial Planning Meeting
  • The Professional and Volunteer Manager conduct an initial meeting to discuss the Organization’s upcoming event, including the target audience, event goals
  • The Volunteer Manager describes the Organization's desired media coverage for the event, to include priority for traditional print and broadcast media, online media, and social media
  • The Volunteer Manager provides any relevant information about the Organization's past media outreach efforts, including any existing press lists or relationships with media, and links to the Organization's social media accounts (if any)
  • The Volunteer Manager provides any relevant information or documentation about the event and the Organization, to include the Organization's mission statement and any available key messaging that should be used in the event publicity campaign
1
Milestone 1: Research and Planning
  • The Professional researches and identifies key media outlets and contacts for outreach, based on the Organization's media coverage goals and the purpose of the event
  • The Professional shares initial findings with the Volunteer Manager for feedback
2
Milestone 2: Draft Publicity Plan
  • The Professional drafts the event publicity plan, which includes a summary of publicity goals, as well as specific tactics to be used, such as the press contact list, proposed methods and timing for media outreach and follow up, key messaging, and outlines of any new media materials (e.g., press release, event invitation, FAQ, etc.)
  • The Volunteer Manager reviews the draft plan and provides feedback
3
Milestone 3: Final Publicity Plan
  • The Professional incorporates feedback and delivers the final publicity plan, including the press list, key messaging, and any new materials created for media outreach (e.g., press release, event FAQ, etc.) to the Volunteer Manager for approval.
  • If media outlets are invited to the event, the final plan should also include an invitation list and RSVP checklist, as well as a plan for providing media passes to invited outlets and checking them in at the event
  • The Volunteer Manager approves the final plan and any new materials that have been created for media outreach
4
Milestone 4: Publicity Plan Execution
  • The Volunteer Manager conducts media outreach according to the methods and timeline in the publicity plan
  • The Professional provides support to the Volunteer Manager as needed, including advice on how to follow up or respond to unexpected questions
5
Milestone 5: Day-of Event Publicity and Follow Up (optional)
  • If applicable, the Professional helps the Volunteer Manager create a plan for signing in media to the event and ensuring they are able to set up equipment (cameras, microphones, wifi access, etc.)
  • If applicable, the Professional crafts an event summary to be shared with the media after the event (e.g., if this is a fundraising event, the follow-up press release may include information on how much money was raised, or photos or video clips from the event that can be published by the media)
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About the org

Planned Acts Of Kindness / 16 Things Kids Can Do
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Causes
Education Community & economic development Youth development
Posted by
Lyle B
Lyle B.

Executive Director

Our mission

16 Things Kids Can Do is a non-profit educational organization that works for the betterment of Kids, People and the Planet through a series of books, workshops, programs and activities all designed to help people lead happier, healthier and more successful lives

OUR MISSION: Planned Acts of Kindness works to unite people from all walks of life by giving them shared goals and objectives that work for the betterment of the planet. Our Vision is to have millions of people around the world working together as one to help solve the problems that confront life on our planet.

What we do

Planned Acts of Kindness is a global outreach program where people wake up and on their cell phone, computer or device there is a new daily planned act of kindness that they can do with their family, friends, coworkers and in their community.

The goal is to have tens of millions of people around the country, hundreds of millions of people around the world, waking up and doing the same thing on the same day, and unleashing that much powerful, positive energy in the world.

The problems of the world -- climate change, health issues, pollution, war, terrorism, overpopulation -- are not going to be solved by governments, corporations or religions, but by people around the world working together as one on a common cause with a common focus that is consistent, persistent and insistent in its scope.

That's what members of The Karma Club can do: Help change the world.

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