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This project was completed on Jan 18, 2019
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Matched with Craig T.
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See the Impact story
Brand Messaging call
Institute for Local Self-Reliance
Institute for Local Self-Reliance
1
16
Brand Messaging Call
Call details
What we'd like to talk about
I'd like to brainstorm ideas for activities that we can do at an upcoming staff retreat to get all staff to think about our brand messaging.
Additional context
We are a multi-issue public policy org and each team within the org has a slightly different way of articulating what we do for their audience. I will be helping to facilitate a staff retreat and would love help coming up with activities where everyone can practice articulating our message as it relates to the wider overarching theme of what we do. We need help bridging the gap between the messaging of what each team does verses how that work all relates to each other in the big picture.
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Posted by
Hibba M.
Communications Manager
Our mission
Founded in 1974, the Institute for Local Self-Reliance (ILSR) is a national research and technical assistance organization that constructs the foundation and frame upon which communities can take charge of their local resources, their economies, and their environmental future. Our focus is on keeping power - both economic and political - as close to the people as possible, and ensuring that communities have the responsibility and authority to make the decisions that impact their lives.
What we do
ILSR has a variety of initiatives: Community Broadband Networks, working to help the creation of locally accountable broadband networks; Community-Scaled Economy, with goals of expanding, developing, and protecting locally owned retail businesses and promoting community banking; Energy Democracy, working to increase clean, dispersed energy generation, expand local ownership, and increase public access to energy decision making; and Waste to Wealth, specifically working to maximizing recycling, reuse and composting for economic and environmental sustainability.
Testimonials
Craig was super helpful in helping me brainstorm new ways to get my team to think about brand messaging! It was great to hear his suggestions for activities to do at our upcoming staff retreat. His experience was a great fit for what I was looking for!
It was great speaking to Hibba! She was focused and knowledgable about what she wanted to accomplish with this call, and she was very open and receptive to new ideas. I would recommend working with Hibba and her team!
