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Event Publicity Plan
Event Publicity Plan
Project details
What we need
- An event publicity plan for promoting an upcoming event, and/or securing coverage of the event itself
- A press release (who, what, why, when, where) about the event to send out to media contacts
- A list of key media contacts to reach out to about the event, and/or invite to the event
- Detailed instructions on how and when to reach out to media
- Social media posts (twitter, instagram, facebook) to complement media outreach, if applicable
- Note: This project does not necessarily include on-site event attendance by the Professional, or on-site media check-in or management at the event. This may be requested or offered, but will depend on the Professional's location and availability.
Additional details
We have an annual Color 5K that we run every year, and this year we want to go the extra mile and get media coverage to hopefully generate more support and registrations.
What we have in place
- We currently have a long-standing event with marketing materials, which should make it easy for you to get started. We also have a new website and active social media channels, and the ability to provide any other information you need.
How this will help
This project will save us $6,262 , allowing us to provide more mentoring matches in our communities.
Our non-profit has organized this event for the 5 years, however attendance/registration is slowly dropping over the last 2 years. We're hoping that media coverage, something we've never done before, might help to refresh interest and reach new audiences.
Project plan
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Our mission
To help kids succeed in life through mentoring, intense physical fitness, and sports.
What we do
Through intense physical fitness and mentoring we teach our students how to set goals in fitness as well as in their personal lives (academic, personal and professional goals, etc).