Brand Messaging
Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
Additional details
After 55 years of uninterrupteservice and an ever evolving landscape. BRG would like to get its brand out there in a way that increases visibility but maintains its identity and it's relevancy
What we have in place
- We currently have Our mission statement. Proposals and agency information, which should make it easy for you to get started. We also have Staff who can have one on one sessions, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to Receive the much needed professional look and online presence that will be supported and evaluated by an individual(s) who will understand the direction our agency wants to take and maintain.
This project is important because as times pass so do generations that understand the organization and its mission.
Project plan
Our mission
To provide an opportunity for people of ALL. races,creeds, colors, and orientations, to experience the beauty of America's rich,Black Cultural Heritage through the works of Black playwrites, writers, actors, workers, and theatrical related artisans.
What we do
For every season We produce 5 Mainstage productions.
Each production has 15-25 showtimes. Shows are Fri./Sat./Sun.
We produce 5 'New Arts' productions. Each New work shows 4 -5 times on Sun. @ 8 p.m.
We run Acting classes for youth and adults. We have job programs with several Social Service Organizations that serve the 5 Bay Area Counties contiguous to our location.