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Logo Design & Visual Brand Identity

Help PEI Kids elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
PEI Kids
Lawrence Township, NJ, USA
PEI Kids
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PEI Kids
Lawrence Township, NJ, USA

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Cause
Violence prevention
Skills
Graphic design

Posted January 24th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

PEI Kids is a 34-year regional nonprofit with a mission dedicated to promoting and maintaining a safe environment for all children. Our work is primarily with at-risk youth around child abuse/sexual abuse prevention and intervention, and delinquency prevention/intervention for first-time offenders or youth at-risk of juvenile justice involvement. Our logo is over 150 years old and looks dated and non-descript. I'm seeking an updated image that succinctly communicates our purpose and mission.

What we have in place
  • We currently have CI colors, existing logo, marketing collateral/materials, which should make it easy for you to get started. We also have our website, program brochures, mission and vision statement, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to ffocus our efforts on community outreach and making our donor development and institutional partnership efforts more effective.

Having visually compelling imagery that represents our mission and purpose can be critically valuable to engaging our audience, conveying our relevance, and serving as a starting point for a total brand update.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

PEI Kids
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Causes
Violence prevention Youth development
Posted by
Roslyn D
Roslyn D.

Executive Director

Our mission

PEI Kids' is dedicated to promoting and maintaining a safe environment for all children. PEI Kids works with the child, family and caregiver to provide prevention, intervention and advocacy programs relating to personal safety, sexual abuse and the overall well-being of the child.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Roslyn)
It was an honor working with such an impactful organization and being able to come up shoulder to shoulder with their new visual identity, based on their long-term strategy and ethos.
Salvador V.
Salvador V.

Volunteer

The pixel