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Social Media Plan

Help TB HIV Care * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
TB HIV Care
Cape Town, South Africa
TB HIV Care
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TB HIV Care
Cape Town, South Africa

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Cause
Health & nutrition
Skills
Digital marketing Social media

Posted January 14th

Social Media Plan

Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
Additional details

I require a social media plan for an innovation network that I set up for the organization. We hosted an event last year, however this I have the following aims:
- grow the online social media presence
- produce and post content relevant to the topics
- produce and post content that is in line with the cause
- attract organizations for partnerships

What we have in place
  • We currently have a logo and few images, no social media presence, which should make it easy for you to get started. We also have some initial content, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to Focus on growing online community

TB HIV Care would like to grow the network and create a following. Once this takes off, TB HIV Care will use this as a springboard to pursue partnerships.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

TB HIV Care
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Causes
Health & nutrition Community & economic development Human services
Posted by
Simone V
Simone V.

Public-private Partnership Coordinator

Our mission

TB HIV Care (THC) is a non-profit organisation that puts integrated care at the heart of responding to TB, HIV and other major diseases. THC works to prevent, find and treat TB and HIV in South Africa, as well as targeting interventions to address the needs of at-risk populations. This includes priority populations like adolescent girls and young women; high-risk populations, like those in correctional centers; and key populations like sex workers and people who inject drugs. Our vision is to empower communities to be healthy and free from TB and HIV.

What we do

We work to prevent, find and treat TB HIV and other major diseases by implementing a number of interventions in high risk populations such as inmates, priority populations such as adolescent girls and young women and marginalized populations such as sex workers and people who inject drugs.

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