This project will save us $11,198
, allowing us to
direct the money to improving our facility and supporting boys'/men's gymnastics.
What We Need
A written summary of the Organization's marketing goals and target audiences
A list of key marketing channels that will yield the highest return on investment, with rationale
Specific tactics the Organization can use to leverage the identified marketing channels
Messaging guidelines for the channels identified, including specific key messages (if needed)
A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
New grant sources; best advertising/marketing practices.
What We Have In Place
We currently have 100+ students and willingness to learn, which should make it easy for you to get started. We also have competent staff and supportive parents, and the ability to provide any other information you need.
How This Will Help
Any suggestions on how to bring in more students and funds will help us upgrade our facility and support boys'/men's gymnastics in Philadelphia.
Project may require a short interview with the organization.
Prep: Information Sharing and Goal Setting
Volunteer Manager outlines any current marketing activities and strategies
Volunteer Manager shares any existing marketing materials
Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Identification of Marketing Channels
Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
Volunteer Manager provides feedback to the Professional on the channels identified
Professional incorporates Volunteer Manager’s feedback and finalizes channels
Milestone 2: Strategy Finalization
Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
Volunteer Manager provides feedback to the Professional on the draft
Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
Volunteer Manager provides feedback to the Professional on the metrics
Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy