Marketing Strategy

for  Philadelphia Boys Gymnastics
Philadelphia, PA, USA
Posted by
Fred T.

Program Director

Posted Date
Jan 10, 2019
Location
Virtual volunteer opportunity
Impact statement
This project will save us $11,198 , allowing us to direct the money to improving our facility and supporting boys'/men's gymnastics.

Project Details

What We Need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
Additional Details

New grant sources; best advertising/marketing practices.

What We Have In Place
  • We currently have 100+ students and willingness to learn, which should make it easy for you to get started. We also have competent staff and supportive parents, and the ability to provide any other information you need.
How This Will Help

Any suggestions on how to bring in more students and funds will help us upgrade our facility and support boys'/men's gymnastics in Philadelphia.

Project may require a short interview with the organization.

Project Plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About The Org

Our Mission

Provide training for boys in Artistic Gymnastics.

Our project is sponsored by: Philadelphia Foundation