Pricing Strategy

Posted by
Cheyenne W.

Executive Director

Posted Date
Jan 10, 2019
Virtual volunteer opportunity
Impact statement
This project will save us $6,868 , allowing us to further advance our mission while developing a steady source of revenue to offset the ups and downs of donations and grants.

Project Details

What We Need
  • Analysis of Organization’s target audience, competition, costs and products/services
  • Recommendations for pricing for existing products/services
  • Assessment of whether any products/services should be discontinued or offered at differential price points based on constituents’ needs
Additional Details

We are pursing earned income for the first time in our 25 year history as a non-profit. Our program has been supported by federal, state, and foundation grants, and generous individual donors. A major institution is interested in purchasing our training and implementing our program.

Need to establish "break-even" point, analyze units of scale, fixed costs, variable costs, and research competitive service providers to determine scalable fee-for-service model.

What We Have In Place
  • We currently have an eager director who knows ins/outs of operations, which should make it easy for you to get started. We also have support staff and a dedicated working board, and the ability to provide any other information you need.
How This Will Help

We are in dire need of a model that will generate earned income. We have more requests for programs than we can support with grant funding each year. With an estimated 72% of charitable income earned by programs and products in the overall sector, coupled with the DOC of California interested in implementing (and purchasing!) our program throughout the Santa Cruz Prison system, this project has the potential to scale our organization in a major way.

Project Plan

Prep: Current materials
  • Volunteer Manager provides overview of current pricing and products/services and business practices
Milestone 1: Research and analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session
  • Professional analyzes current pricing strategies
  • Professional gathers information about the Organization’s products and services and the use of the Organization’s resources in providing those products and services
  • Professional researches and analyzes similar products and services on the market
Milestone 2: Recommendations
  • Professional proposes pricing for products/services based on research of demand, audience, costs, competition, etc.
  • Professional assesses any changes needed such as phasing out certain products/services, differential or tiered pricing, etc.
  • Organization provides feedback to Professional's proposals
Milestone 3: Delivery of Pricing Strategy
  • Professional delivers a Pricing Strategy outlining the new pricing recommendations
  • Professional provides suggestions for how to roll out the new plan
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About The Org

Our Mission

People & Stories / Gente y Cuentos is dedicated to opening doors to literature for new audiences. Through oral readings and rigorous discussions of enduring short stories, we invite underserved participants to fresh understandings of themselves, of others, and of the world.

What We Do

People & Stories / Gente y Cuentos programs create an enjoyable and enriching experience with literature for those who have limited ability, opportunity or motivation to read independently.

Most of our participants are reading at or below a fifth grade level, have not completed high school, are economically disadvantaged, and are often in difficult circumstances. Participants are recruited within community centers and social service organizations that serve minority, ethnic, elderly, or disadvantaged populations.

People & Stories / Gente y Cuentos enters non-traditional "classrooms" and sparks a love of reading and learning in those who, in many cases, have not succeeded in school. Those who previously thought that a public, formal, educational discussion would be intimidating are surprised by the relaxed, supportive, non-threatening atmosphere created by our method for conducting the dialogues. Therefore, the reading and discussion of complex texts becomes a pleasurable experience.

In total, our program serves about 1,000 individuals each year through approximately 35 partnering organizations. Grants from foundations and federal and state government agencies, as well as contributions from individuals, support our partnerships with community organizations to enhance wrap-around services for individuals in transition.

Of the 400+ adult learners that were surveyed in 2018:
86% reported wanting to read MORE after our program.
84% are more confident in their reading ability.
92% agreed that they learned more about themselves, others, and the world.
95% were glad that they participated.

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