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Google Ads Set Up

Help Archangel Raphael's Mission make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Archangel Raphael's Mission
Edison, NJ, USA
Archangel Raphael's Mission
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Archangel Raphael's Mission
Edison, NJ, USA

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Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing

Posted January 10th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

Hey! Google AdWords is an awesome utility, and we want to make sure we maximize it.

What we have in place
  • We currently have a google adwords account, which should make it easy for you to get started. We also have a functioning website with solid content, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to focus on mission and outreach-oriented endeavors

Adwords is an essential way to grow who interacts with us, and that's an essential way to grow ARM!

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Archangel Raphael's Mission
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Causes
Housing & homelessness Health & nutrition Human services
Posted by
John E
John E.

President

Our mission

Provide much needed personal hygiene services to homeless people in Middlesex County with the goal of raising each person's self esteem and ultimately his/her quality of life.

What we do

ARM was born out of a push to do more. Most of our founders were Rutgers University Alumni and we often found that student engagement was limited to very scripted activities that treat philanthropy as a reactive rather than a proactive endeavor. We were tired of doing the least we could do, so we fixed that. ARM currently operates several events a year that focus on putting the wonderful private institutions that make New Brunswick and Middlesex County unique back to the service of its citizens. Oh, and did we mention, we want to retrofit a metro bus to bring free showers and connect service providers to guests in Middlesex County! #JointheARMy and let's fight to make our community a little better, together.

Testimonials

Read the Impact Story
Hannah was extremely patient and worked hard with us throughout our unique situation. We really appreciated her help and would love to work with her again in the future!
John E.
John E.

President

Google Ads Set Up Project

(No testimonial has been submitted by Hannah)
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