Business Plan Writing
Alena Museum
Business Plan Writing
Project details
What we need
- An effective and concise document that covers the following: Mission and Vision Statement, Executive Summary, Products, Programs, and Services, Target Market, Marketing Plan, Industry and Competitive Analysis, Financials, Organizational Structure, Management Team/Role of Board, Your Offering, Appendix, etc.
- An internal guide to align day-to-day operations and goals
- A fresh perspective on an Organization’s goals and strategies
Additional details
We are (< 1yr old) arts non-profit in Oakland who are in the process of forming a board, developing a budget (with already-awarded grants) and organizing our current volunteers/staff continue running our programming. However, we also need to move from our current, 7500sqft space (where we've been for 5 years) to a new space by April.
We need a 'guide document' to inform and prioritize our day-to-day operations before, during and after this crucial transition.
What we have in place
- an engaged and self-supported Executive Director
a paid IT/operations person (filling in for finance too) @ up to 20hrs/week
a clean database of contacts
a list of potential spaces we're looking to move to either temporarily or permanently
How this will help
This project will save us $15,028 , allowing us to pay operating and programming staff, hire an accountant and more effectively leverage our current resources to transition to a new, physical location.
We activate space with artists and social entrepreneurs of the African Diaspora, in an effort to counter the homogenization of cultural identity--a direct consequence of rapid gentrification in the Bay Area and around the globe. This work has many, many competing priorities and we need a 'guidebook' to help us prioritize and streamline our work for the next year.
We love what we do and who we are and need this love to go outward to our community.
Project plan
Our mission
Alena Museum is a 501(c)3 nonprofit with the mission of providing critical safe spaces for the African Diaspora to express and cultivate their cultural identity in the face of gentrification.
What we do
ARTIST RESIDENCY
A key component to building cultural equity is making sure Black creatives and other creatives who have been historically disenfranchised have access to culturally relevant opportunities for professional development and artistic exploration. Alena Museum's artist residency program offers artists of various disciplines space, time, and resources to do just that. For 1-3 months at a time, we invite artists who center the cultures and experiences of the African Diaspora, to tap in with us. We support artists in finding new and vibrant ways to engage the public and we offer mentorship along the way.
HEALTH & WELLNESS
Health and Wellness is a pillar within our mission at Alena Museum. We partner with local groups and organization to offer our community knowledge, skills and resources ensuring communal longevity.
ALENA PUBLIC ART ACTIVISM PROGRAM
Alena Culture Collective(ACC) Public Art and Activism using public space to speak out on social issues concerning the African Diaspora , showcase and celebrate black culture in the community. Our public art program aims to ignite the imagination, encourage thought and to prompt discourse. Public art benefits the community through placemaking, bringing people together, and can be used as a tool in economic development.
COMMUNITY SPACE ACCESS PROGRAM
The advancement of gentrification is steadily decreasing spaces for artists in our community to create, congregate, and build with one another. In the spirit of kinship and our mission to create meaningful alternatives, the Community Space Access Program allows groups and individuals to access our space as well as creative and infrastructural resources for free or low cost. We open our doors and lend our talents to help people, projects, and organizations thrive.
OPEN STUDIOS
Open Studios is a program that allows interdisciplinary artists and artist collectives to utilize the Alena Museum spaces once a month to create art, hold meetings and curate community events. We invite synergy, collaboration, and most of all, connection. Join us every third Saturday for a full day of communal working and creative sanctuary.
