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Storytelling

Help National Center for Primary Care enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
National Center for Primary Care
Atlanta, GA, USA
National Center for Primary Care
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National Center for Primary Care
Atlanta, GA, USA

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Cause
Education
Skills
Marketing Writing

Posted January 8th

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Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
What we have in place
  • We currently have copy for a new website, which should make it easy for you to get started. We also have impact data for our various programs, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to continue to grow our new health policy division

We are in the process of rebranding and need a compelling way to tell our story and help position us as a national resource for primary care.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

National Center for Primary Care
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Causes
Education Health & nutrition
Posted by
LW
Lora W.

Assist. Director of Strategic Planning

Our mission

The National Center for Primary Care (NCPC) is part of Morehouse School of Medicine (MSM). MSM's mission: Leading the Creation and Advancement of Health. Equity. NCPC's mission: Strengthening the primary care system through education, research and training to improve healthcare outcomes while advancing and sustaining health equity.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Lora)
It was a pleasure to have the opportunity to work with Lora and the National Center for Primary Care. They are doing important work and it was an honor to support. Communication was easy and they clearly outlined exactly what they were looking for. If given the opportunity, I highly recommend working with NCPC!
Kristin H.
Kristin H.

Volunteer

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