Google AdWords Set Up

for  WomenRising
Jersey City, NJ, USA
Posted by
Devan T.

Development and Communications Coordinator

Posted Date
Apr 16, 2019
Virtual volunteer opportunity
Impact statement
This project will save us $3,486 , allowing us to focus more on our other four-core programs.

Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
Additional Details

We already have a Google AdWords account, but we are in desperate need of assistance. I (as the manager of the grant) am incapable of getting our Ads to be successful enough to not receive a non-compliance report monthly, never mind getting them to actually get clicked on.

What We Have In Place
  • We currently have a Google Adwords approved account, which should make it easy for you to get started. We also have some already-created ads with keywords, and the ability to provide any other information you need.
How This Will Help

WomenRising serves victims of domestic violence in Hudson County, NJ who are in imminent danger. When our potential clients want to leave their abuser or their loved ones want to know how they can assist a victim and Google where to get help, we want to ensure that they are directed to WomenRising as soon as they hit search so they don't have to wait any longer to get the help that they desperately deserve.

Project Plan

Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Our Mission

Assist women and their families to achieve self-sufficiency and live safe, productive and fulfilling lives, through social services, economic development, and advocacy services.

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