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This project was completed on Jan 17, 2019
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Matched with John M.
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See the Impact story
Visual Branding call
United Way of Northern New Jersey
United Way of Northern New Jersey
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Visual Branding Call
Call details
What we'd like to talk about
I'd like feedback on a new logo we are working on for a project that falls under the auspices of United Way (and associated brand requirements) but has grown to a point that requires its own identity
"Phone calls" are 1 hour, one-time calls with an organization. Learn the difference between volunteering on a Phone call and a Project here.
Our mission
United Way of Northern New Jersey is a thriving regional entity serving the communities of its founding members. With a renewed purpose, all of our work to build stronger northern New Jersey communities is focused on improving life for ALICE - our neighbors who are Asset Limited, Income Constrained, Employed. These nearly 890,000 New Jersey households - and a quarter of households in our region - are working, but are still unable to afford the basic necessities of housing, food, child care, health care, and transportation.
When ALICE suffers and is forced to make difficult choices, we all face serious consequences. United Way is working to shine a light on this population that is so critical to the stability of our communities. We are looking beyond temporary fixes to find solutions that result in long-term, sustainable change for all individuals and families. Our focus on three areas - Education, Income, and Health - helps ALICE at three key points - now, in the near term, and with an eye to a better and more stable future.
Testimonials
John was not only professional, but thoughtful in his feedback. His guidance and insights helped shape the direction for our work, and provided the outsider's perspective we were seeking. John listened to our organization's position and in a very short time could provided informed direction. I am very thankful for the opportunity to work with John on this visual branding project and would welcome the opportunity to work together in the future.
It was great providing an extra set of eyes or as they called it a one-person focus group for design decisions that have been made. It was great to hear about and provide feedback on the great work Angela and Tracey and United Way of Northern NJ is doing.
