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This project was completed on Mar 15, 2019
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Matched with Xavier J.
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See the Impact story
Logo Design & Visual Brand Identity
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
Additional details
We need an update to our visual branding and a style guide. We currently only have two brand colors - both of which are very bold - and we really need other specific colors to work with for design purposes. We also don't have any set fonts/typefaces. We do not need a logo, but are likely missing other graphic design elements that would be helpful to our overall branding.
What we have in place
- We currently have a logo and two set brand colors, which should make it easy for you to get started. We also have staff invested in this project, and the ability to provide any other information you need.
How this will help
This project will save us $7,358 , allowing us to provide fives families with one-time financial assistance, along with on-going support services, to help them remain in their homes and avoid the trauma of becoming homeless.
We are currently in the process of updating our messaging and creating an overall brand guide for consistency in our communications. We plan on starting a website redesign process within the first quarter of the new year, but first need to have a consistent brand identity. We believe that by updating our brand and marketing we will make it easier for potential donors to understand the importance of our work, and help attract new donors as we work to help even more homeless parents and children.
Project plan
Posted by
Rebecca L.
Communications and Annual Fund Manager
Our mission
FamilyAid empowers parents and caregivers facing homelessness to secure and sustain housing and build strong foundations for their children's futures.
What we do
FamilyAid is the leading provider of solutions to family homelessness in Greater Boston, empowering parents and caregivers facing homelessness to secure and sustain housing and build strong foundations for their children's futures. We serve over 5,000 parents and children each year through our homelessness prevention, emergency shelter, and housing support programs. Our compassionate and resourceful staff work in partnership with parents to develop realistic, effective solutions that build on their families' individual strengths and address their unique challenges.
Testimonials
Xavier was wonderful to work with. He was extremely professional, knowledgeable and patient as we went through the process. He took feedback extremely well and the final product he presented us with was exactly what we needed. He really listened to what I was saying in regards to what we were looking for and was able to 'read between the lines' when I wasn't exactly sure what I wanted. I cannot recommend Xavier enough!
Working with the brand identity project with Family Aid Boston was special. I am glad that I was able to further enhance their visual brand and to help guide their visual decisions. I hope to continue to work for them again in the near future.
