Event Branding & Marketing Materials

KIDS COUNT in Delaware at UD
Newark, DE, USA
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KIDS COUNT in Delaware at UD
Newark, DE, USA

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Posted December 14th

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Event Branding & Marketing Materials

Project details

What we need
  • A branded theme for a specific event based on the Organization's existing visual brand identity
  • Materials for the event including, but not limited to, invitations, email designs, graphics for social media, digital flyers, presentation design, and signage
  • Assets and branding guidelines for use in other materials (if applicable)
  • Note: This project does not include the production or printing of physical materials
Additional details

KIDS COUNT in Delaware provides high quality data about the well-being of children, youth and their families for the purpose of effecting positive changes in policy, priorities and programs. For over 20 years we have produced an annual fact book in addition to an online data center. In our 25th year we would like to celebrate our success with various 25th events.

What we have in place
  • We currently have a committee dedicated to our 25th anniversary, which should make it easy for you to get started. We also have dedicated staff time and proposed events, and the ability to provide any other information you need.
How this will help
This project will save us $2,746 , allowing us to achieve more than would be possible with a very small staff.

Investing in children is good business. Research shows and common sense tells us that children do well when their families do well and that families do well when their communities are strong. It's no secret that healthy, safe and economically secure children set the stage for a vibrant community and a state that thrives in many ways. We want to share 25 years of success with our supporters.

Project plan

P
Prep: Communicating Inputs & Brainstorming
  • Volunteer Manager provides Professional with brand assets (logos, taglines, etc…), visual brand guidelines and any existing assets or inspiration related to the event
  • Professional and Volunteer Manager meet to discuss goals of the event, the audience being targeted and any other relevant information
  • Professional and Volunteer Manager brainstorm branding theme and the scope of materials needed for the event
  • Note: If additional help is needed for a large set of materials, consider posting additional design projects to involve more professionals
1
Milestone 1: Finalize Branding Theme
  • Professional develops three branded themes to share with the Organization along with some example design approaches to gain alignment with the Volunteer Manager
  • Volunteer Manager decides on a theme and provides feedback on design direction
2
Milestone 2: Preliminary Materials Design and Feedback
  • Professional creates initial designs and sends to Organization for up to 2 rounds of review and feedback for each material
  • Volunteer Manager provides Professional with detailed feedback
  • Volunteer Manager provides Professional with all final assets, copy and direction for final designs
3
Milestone 3: Final Design
  • Professional finalizes designs, prepares the files, exports them in the required formats and delivers them to the Organization
  • Professional advises on best practices for each element (ex: optimized versions of designs for printed materials vs. social media graphics)
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About the org

KIDS COUNT in Delaware at UD
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Our mission

KIDS COUNT in Delaware provides high quality data about the well-being of children, youth, and their families for the purpose of effecting positive changes in policies, priorities, and programs.

What we do

Data, Discussion and Decision Making: For 25 years, KIDS COUNT in Delaware has worked to improve the lives of our youngest residents through data-driven advocacy, policy change and program improvement. Today, our work is more important than ever.

We continue to make a difference for Delaware's children by working to:
- TRACK DATA that reflect how children, their families and communities are faring.
- COLLABORATE WITH DECISION-MAKERS AND OTHER PARTNERS to forward policies and programs that improve the lives of at-risk children and families.
- PUBLISH RESEARCH that sheds light on how policy and programs impact children and their families.
- SERVE AS A RESOURCE by sharing annual statewide data on hundreds of indicators of child well-being and offering data expertise services to our communities and the organizations that serve them.

Testimonials

Elise was very easy to work with and we are just thrilled with the final project. She was able to jump right in and truly understood our vision. Her skills are fantastic and she was able to use them to help us achieve the perfect logo for our anniversary.
Kim L.

Volunteer manager

Event Branding & Marketing Materials Project

Kids Count in Delaware is a wonderful organization to volunteer for. They had clear goals and reasonable expectations. I would certainly work with them again.
Elise W.
Elise W.

Volunteer

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