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This project was completed on Mar 26, 2019
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Matched with Thu (Elise) N.
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See the Impact story
Marketing Strategy
KIDS COUNT in Delaware at UD
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
Additional details
KIDS COUNT in Delaware provides high quality data about the well-being of children, youth and their families for the purpose of effecting positive changes in policy, priorities and programs. For over 20 years we have produced an annual fact book in addition to an online data center. For the first time, the full list of indicators will only be available online. We need to create a data center campaign so that our users know where to find the data.
What we have in place
- We currently have a timeline and our audiences identified., which should make it easy for you to get started. We also have a staff member dedicated to the campaign and clear branding., and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to focus on a policy publication to be released in the Spring of 2019. As we move from a 200 page fact book to primarily the online platform, we want to be sure our users know where to find the data.
The KIDS COUNT Data Center provides access to hundreds of indicators of child well-being, including all those previously used in our fact book. Users can access raw data or create profiles, maps, rankings and line graphs of data by state or spanning the U.S.. The Data Center is comprehensive and user friendly. Prominent on Data Center's home page the user will find featured data items comparing rates for some indicators for all the states.
Project plan
Our mission
KIDS COUNT in Delaware provides high quality data about the well-being of children, youth, and their families for the purpose of effecting positive changes in policies, priorities, and programs.
What we do
Data, Discussion and Decision Making: For 25 years, KIDS COUNT in Delaware has worked to improve the lives of our youngest residents through data-driven advocacy, policy change and program improvement. Today, our work is more important than ever.
We continue to make a difference for Delaware's children by working to:
- TRACK DATA that reflect how children, their families and communities are faring.
- COLLABORATE WITH DECISION-MAKERS AND OTHER PARTNERS to forward policies and programs that improve the lives of at-risk children and families.
- PUBLISH RESEARCH that sheds light on how policy and programs impact children and their families.
- SERVE AS A RESOURCE by sharing annual statewide data on hundreds of indicators of child well-being and offering data expertise services to our communities and the organizations that serve them.
Testimonials
Thanks to Elise we have a fantastic actionable marketing strategy! Elise immediately understood our vision and our needs and really jumped right in as a member of our team. She worked quickly to create a detailed and thorough marketing plan that has set us up for success. She was easy to work with, responsive, and professional.
(No testimonial has been submitted by Thu (Elise))
