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Logo Design & Visual Brand Identity

Help HEART Of San Mateo County elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
HEART Of San Mateo County
San Mateo, CA, USA
HEART Of San Mateo County
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HEART Of San Mateo County
San Mateo, CA, USA

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Cause
Housing & homelessness
Skills
Graphic design

Posted December 13th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are looking to create a logo for our new project called GLADUR, which will be green (carbon neutral) accessory dwelling unit (ADU) designs. GLADUR is an acronym for "Green and Livable Accessory Dwelling Unit Resource". We are currently open to different ideas about what the logo will look like, as long as it has GLADUR in it and shows it is about being green (being connected to small homes/ADUs would be nice as well).

What we have in place
  • We are putting together a mood board and getting design preferences from the 2 key stakeholders on the project. So far, we are open to different ideas, so feel free to offer a variety of options. This project can become really big and you will forever be the one that is associated/can claim design ownership of the logo.
How this will help
This project will save us $4,817 , allowing us to focus our resources and funds on helping develop affordable housing.

This is our latest initiative aiming to increase affordable housing, and is very important as it will save people tens of thousands of dollars in building their own ADU, as well as being great for the environment because everyone one of our designs will be carbon neutral. A logo is very important to a project as it is the first thing that people will see and we want it to be something they remember and will want to share.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

HEART Of San Mateo County
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Cause
Housing & homelessness
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Operations H
Operations H.

Account Administration

Our mission

HEART formed in 2003 as a 501(c)(3) to raise capital from public and private sources to address critical housing needs in San Mateo County.

What we do

HEART is a nonprofit public/private partnership among the county, the cities, and business communities dedicated to increasing the supply of affordable housing by providing financing for the acquisition, construction and rehabilitation of affordable and workforce housing in San Mateo County.

HEART's work includes providing housing advisory services to cities, school districts and other potential affordable housing developers.

HEART also manages a first-time homebuyer loan program for moderate-income households.

Testimonials

Read the Impact Story
Sjors was amazing to work with. Great ideas, and very fast in producing options. He really listens and adjusts to what you want/need. Would definitely recommend to anyone interested in a similar project.
Operations H.
Operations H.

Account Administration

Logo Design & Visual Brand Identity Project

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