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Event Branding & Marketing Materials

Southern Partners Fund
Atlanta, GA, USA
Southern Partners Fund
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Southern Partners Fund
Atlanta, GA, USA

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Cause
Civil rights
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Graphic design Marketing

Posted December 10th

Event Branding & Marketing Materials

Project details

What we need
  • A branded theme for a specific event based on the Organization's existing visual brand identity
  • Materials for the event including, but not limited to, invitations, email designs, graphics for social media, digital flyers, presentation design, and signage
  • Assets and branding guidelines for use in other materials (if applicable)
  • Note: This project does not include the production or printing of physical materials
Additional details

We will be holding our 20th year anniversary GALA on June 8 2019. We are looking for support on the layout and design of our Sponsorship packet.

What we have in place
  • We currently have the content for the packet, which should make it easy for you to get started. We also have a committee of three ready to work with you, and the ability to provide any other information you need.
How this will help
This project will save us $4,586 , allowing us to to give at least two more grants to organization in Rural South that are organizing for Social Justice in their communities.

This project is important for the organization as we will be celebrating our 20th year. we have a minimum goal to get $100,000 in sponsorship to help cover the cost the event and know that it is going to be very important for the sponsorship packet to have the impact that we need to reach our goal.

As we look forward to the GALA it will set the path for the fundraising we need to do to make social justice change across the Rural South.

Project plan

P
Prep: Communicating Inputs & Brainstorming
  • Volunteer Manager provides Professional with brand assets (logos, taglines, etc…), visual brand guidelines and any existing assets or inspiration related to the event
  • Professional and Volunteer Manager meet to discuss goals of the event, the audience being targeted and any other relevant information
  • Professional and Volunteer Manager brainstorm branding theme and the scope of materials needed for the event
  • Note: If additional help is needed for a large set of materials, consider posting additional design projects to involve more professionals
1
Milestone 1: Finalize Branding Theme
  • Professional develops three branded themes to share with the Organization along with some example design approaches to gain alignment with the Volunteer Manager
  • Volunteer Manager decides on a theme and provides feedback on design direction
2
Milestone 2: Preliminary Materials Design and Feedback
  • Professional creates initial designs and sends to Organization for up to 2 rounds of review and feedback for each material
  • Volunteer Manager provides Professional with detailed feedback
  • Volunteer Manager provides Professional with all final assets, copy and direction for final designs
3
Milestone 3: Final Design
  • Professional finalizes designs, prepares the files, exports them in the required formats and delivers them to the Organization
  • Professional advises on best practices for each element (ex: optimized versions of designs for printed materials vs. social media graphics)
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About the org

Southern Partners Fund
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Causes
Civil rights Community & economic development Philanthropy & capacity building
Posted by
William N
William N.

Marketing & Communications Strategist

Our mission

SPF's mission is to serve rural southeastern communities and organizations seeking social, economic and environmental justice by providing them with financial resources, technical assistance and training, and access to systems of information and power.

What we do

We help build the capacity of grassroots community leaders and organizations while fostering relationships and networks that build power toward achieving a more just South.

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