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Logo Design & Visual Brand Identity

Help Expressions Educational & Cultural Center elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Expressions Educational & Cultural Center
Brooklyn, NY, USA
Expressions Educational & Cultural Center
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Expressions Educational & Cultural Center
Brooklyn, NY, USA

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Cause
Youth development
Skills
Graphic design

Posted December 14th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • Currently we don't have a logo, but we do have design examples that we like. Also, we are open to any ideas that you may have.
How this will help
This project will save us $4,817 , allowing us to create a strong branding message and focus our efforts on program design.

This project is important to us because our logo will be the ambassador for our organization.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Expressions Educational & Cultural Center
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Causes
Youth development Arts & culture Community & economic development
Posted by
Yanique H
Yanique H.

Director

Our mission

Expressions Educational & Cultural Center supports the development of children in New York City from pre-birth to young adulthood and aiding them in discovering their full potential. Expressions seeks to achieve this goal by providing educational resources and support, life skills training, and cultural and environmental programs to children and young families.

Testimonials

Read the Impact Story
It was a pleasure to work with Sara and we are happy with our final logo design.
Yanique H.
Yanique H.

Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Sara)
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