This project is in progress
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Matched with Christine L
Matched with
Christine L.

Email Campaign Set Up

for  Veterans Yoga Project
Bay Shore, NY, USA
Posted by
Deb J.

Board President

Posted Date
Dec 6, 2018
Location
Virtual volunteer opportunity
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Impact statement
This project will save us $4,212 , allowing us to provide a scholarship to veterans who may want to take a 200 hour Yoga Teacher Training program.

Project Details

What We Need
  • Creation of an email marketing campaign (a series of up to four emails) from scratch, or an overhaul of an existing campaign, in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send and monitor an email marketing campaign
Additional Details

We recently completed our largest annual fundraiser Veterans Gratitude Week.
In the past, we do not done a very good job of following up and engaging our donors after the initial contribution and thank you letter. We are looking to cultivate new donor awareness and retention.

What We Have In Place
  • We currently have a dedicated board member who is familiar with our processes, which should make it easy for you to get started. We also have another board member who has development skills, and the ability to provide any other information you need.
How This Will Help

We have an opportunity to make sure that the donors who have dedicated their hard earned money to our cause feel important. We want to welcome our first time donors into our VYP family & provide them with an experience of knowing they are helping to make a difference in the lives of the veterans we serve by their support of our programs. We want to cultivate our current donors to build personal relationships & to create donor enthusiasm and loyalty to be repeat donors.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the campaign, target audience, and existing email marketing practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested email format and web-host (e.g., Mailchimp, Campaign Monitor, Constant Contact)
  • Volunteer Manager provides feedback and shares content for the campaign, including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft Email Marketing Campaign
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to implement and monitor the campaign, including: editing the content, scheduling the emails, creating and segmenting a list of recipients, and monitoring campaign progress
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About The Org

Our Mission

Veterans Yoga Project is on a mission to support recovery and resilience among our veterans, families, and communities.

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