The project is for the Bloom Ball Gala, held on April 13, 2019 in Peachtree City, GA. This event is attended by 450+ guests, and includes dinner & drinks, live/silent auctions, games, live entertainment, and a direct ask.
Our Bloom Ball gala is the largest fundraiser of the year, and the revenue we receive makes up more than 50% of the special events budget. Donors, supporters, and volunteers come to this event to support our mission to help foster youth. The event sets the stage for us to communicate our organization's outcomes and vision for the future. We've noticed that very creative marketing material attracts more donors/guests and enhances our overall revenue.
We have details for the event, audience demographics, timelines for material distribution, and examples of the last 4 previous year's marketing materials. We are looking for a fresh look/design and color scheme for this year's gala. We have access to stock photography and illustrations as needed.
One of Bloom's programs, The Bloom Closet, is a unique "mini-Macy's" for foster children to shop for free! It is decorated just like a store and many of the children don't realize it's not a "real" store. We even have different departments!
The mission of Bloom Our Youth (d.b.a. Bloom) is to "provide safe shelter and physical, educational, and emotional support to children and youth who have been the victims of abuse, neglect, or other tragic circumstances in order to strengthen them for the next phase of life." Bloom advocates for foster children and families using a three-pronged approach. These services: 1) recruit, train, and certify foster families through the Bloom Foster Parenting Program; 2) educate foster parents through Bloom University; and 3) provide free clothing and essential items to foster children and foster families through The Bloom Closet.