Project

Event Branding & Marketing Materials

Human Services

By Kristin M.

Marketing & Development Director

Posted Dec 6, 2018

This project is

In Progress

Matched with:

Catherine W.

This project will save us $8,266 , allowing us to re-allocate our staff time to researching and applying for 25% more grants this fiscal year

What We Need

  • A branded theme for a specific event based on the Organization's existing visual brand identity
  • Materials for the event including, but not limited to, invitations, email designs, graphics for social media, digital flyers, presentation design, and signage
  • Assets and branding guidelines for use in other materials (if applicable)
  • Note: This project does not include the production or printing of physical materials

Additional Details

The project is for the Bloom Ball Gala, held on April 13, 2019 in Peachtree City, GA. This event is attended by 450+ guests, and includes dinner & drinks, live/silent auctions, games, live entertainment, and a direct ask.

How This Will Help

Our Bloom Ball gala is the largest fundraiser of the year, and the revenue we receive makes up more than 50% of the special events budget. Donors, supporters, and volunteers come to this event to support our mission to help foster youth. The event sets the stage for us to communicate our organization's outcomes and vision for the future. We've noticed that very creative marketing material attracts more donors/guests and enhances our overall revenue.

What We Have In Place

We have details for the event, audience demographics, timelines for material distribution, and examples of the last 4 previous year's marketing materials. We are looking for a fresh look/design and color scheme for this year's gala. We have access to stock photography and illustrations as needed.

Fun Fact

One of Bloom's programs, The Bloom Closet, is a unique "mini-Macy's" for foster children to shop for free! It is decorated just like a store and many of the children don't realize it's not a "real" store. We even have different departments!

  • Location: Remote (work anywhere)

Project Steps

Prep: Communicating Inputs & Brainstorming
  • Volunteer Manager provides Professional with brand assets (logos, taglines, etc…), visual brand guidelines and any existing assets or inspiration related to the event
  • Professional and Volunteer Manager meet to discuss goals of the event, the audience being targeted and any other relevant information
  • Professional and Volunteer Manager brainstorm branding theme and the scope of materials needed for the event
  • Note: If additional help is needed for a large set of materials, consider posting additional design projects to involve more professionals
Milestone 1: Finalize Branding Theme
  • Professional develops three branded themes to share with the Organization along with some example design approaches to gain alignment with the Volunteer Manager
  • Volunteer Manager decides on a theme and provides feedback on design direction
Milestone 2: Preliminary Materials Design and Feedback
  • Professional creates initial designs and sends to Organization for up to 2 rounds of review and feedback for each material
  • Volunteer Manager provides Professional with detailed feedback
  • Volunteer Manager provides Professional with all final assets, copy and direction for final designs
Milestone 3: Final Design
  • Professional finalizes designs, prepares the files, exports them in the required formats and delivers them to the Organization
  • Professional advises on best practices for each element (ex: optimized versions of designs for printed materials vs. social media graphics)
Prerequisites for Professional
  • Excellent graphic design skills and proficiency with design software
  • Branding experience (events experience preferred)
  • Portfolio examples to share
Prerequisites for Organization
  • Relevant event details including goals, audience, logistics, content programming and pre-existing concepts / themes
  • Visual branding guidelines (if applicable)

Our Mission

The mission of Bloom Our Youth (d.b.a. Bloom) is to "provide safe shelter and physical, educational, and emotional support to children and youth who have been the victims of abuse, neglect, or other tragic circumstances in order to strengthen them for the next phase of life." Bloom advocates for foster children and families using a three-pronged approach. These services: 1) recruit, train, and certify foster families through the Bloom Foster Parenting Program; 2) educate foster parents through Bloom University; and 3) provide free clothing and essential items to foster children and foster families through The Bloom Closet.

Human Services Housing & Homelessness Youth Development