This project was completed on Feb 16, 2019
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Matched with samar j
Matched with
samar j.

Logo Design & Visual Brand Identity

Posted by
Shauntee K.

Program Manager

Posted Date
Dec 6, 2018
Location
Virtual volunteer opportunity
Share this project:
Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to Offer a postpartum service for mothers who need longer-term support after having a baby.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Our organization needs a logo design for promotional/marketing materials, use on our website, and to invoke a clear message to the community we serve.

What We Have In Place
  • We currently have two preliminary designs, and several examples of other logos we like. We have an idea for color scheme, and a business card that is the general feel we are going for.
How This Will Help

We provide free prenatal, labor and birth and postpartum support to women of color free of charge in our community. In order to educate women about our services, have a clear and recognizable presence in the community we need a unique image that will signal a message that the space we have created is specifically for them. This will increase use of our services, and transform the birth outcomes for those we serve.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Mother Health International (MHI) is a certified 501(c)3 nonprofit organization dedicated to respond and provide relief to pregnant women and children in areas of disaster, war and extreme economic poverty. We are committed to reducing maternal and infant mortality rates by creating culturally competent, sustainable and holistic birth centers using the midwifery model of care.

Testimonials

(No testimonial has been submitted by Shauntee)
It was a fun project for me, thoroughly enjoyed working on the logo design per client requirements. I am eager to see the implementation.
samar javed
samar j.

Freelance Graphic Designer

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