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Creating Video for Web and Social Media

EZ Ride
Wood Ridge, NJ, USA
EZ Ride
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EZ Ride
Wood Ridge, NJ, USA

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4 Followers
Cause
Community & economic development
Skills
Photography & video Social media

Posted December 5th

Creating Video for Web and Social Media

Project details

What we need
  • Training on how to create video content for web and specific social media channels, including Facebook, Instagram, and YouTube
  • Instructions on how to post videos to respective social media platforms
  • List of recommendations and best practices for shooting a video
Additional details

We are looking to create a short video to showcase our shuttle program which operates in the Harmon Meadow, Secaucus NJ and connect businesses as well as residential communities with the Secaucus Junction Transportation hub.

What we have in place
  • We currently have marketing materials, which should make it easy for you to get started. We also have contact person, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to This project would help our EZ Ride brand stand out and promote shuttles as alternative way to access major transportation hubs.

We want a video which will help us showcase our shuttle program and help viewers understand how EZ Ride shuttles work. We also want to highlight the importance of shuttle services in areas where public transit is not available.

Project plan

P
Prep: Information Gathering and Goal Setting
  • Volunteer Manager and Professional connect to discuss video objectives, length, target audience, and the respective platform where the video(s) will be published
  • Volunteer Manager shares with Professional budget and time available for this project (if applicable)
  • Volunteer Manager and Professional agree on items to focus on throughout training
1
Milestone 1: Training Plan Creation
  • Professional and Volunteer Manager decide when to hold the training
  • Professional prepares a detailed training plan outlining topics covered and structure of the training
  • Volunteer Manager provides feedback which Professional Incorporates
2
Milestone 2: Video Shoot Training
  • Professional trains Volunteer Manager how to record the video(s) with the correct sizing for each social media platform
  • Professional shares tips and best practices for creating videos -including location/background, necessary equipment, lighting, camera placement, etc.
  • Professional shares apps/tools that can be used to record videos
3
Milestone 3: Sharing Videos
  • Professional instructs Volunteer Manager how to post videos directly to each social media platform
  • Professional is available for follow up questions for up to two weeks
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About the org

EZ Ride
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Causes
Community & economic development Health & nutrition Human services
Posted by
KS
Kinga S.

Deputy Director, Marketing & Sales

Our mission

Implement transportation programs and services that enhance the quality of life, regional mobility and economic opportunity for people while reducing traffic congestion and improving air quality.

What we do

Shuttles to get people from public transit to work
Cars/Vanpools for the differently abled
Safe Routes School programs
Healthy Communities - food access
Walkability audits to change streets/environment

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