Friends of Family Farmers formed the Oregon Pasture Network (OPN) to help farmers and ranchers meet the demand for high quality, humanely raised meats, and deepen their knowledge of the art and science of raising animals on pasture. A major element of the OPN is Oregon's first ever Pasture Raised Product Guide, however, it's very limited in its current form (www oregonpasturenetwork org). We want to create a more sophisticated, independent website so that the Product Guide can be significantly more searchable and user-friendly on the front end, and producers can maintain their own information on the back end.
A new Guide searchable by zip code and product type will be much more useful and relevant to eaters. Also, producers being able to enter and keep their own information updated will save our organization hours (and hours!) of staff time, freeing them up to promote the new site. With added functionality the Guide will be far more attractive to consumers looking to purchase pasture-raised proteins. We will then be able to connect more consumers directly with OPN members, thereby growing the overall support we provide to pasture-based producers.