Project

Facebook Marketing & Donations Setup

Human Services

This project will save us $4,212 , allowing us to feed more women, take care of more children, provide education to struggling women.

What We Need

  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook Donate button linked to your fundraising campaign

Additional Details

We have a small budget for facebook ads. I usually boost some posts and have created a few ads, but I'm usually just "winging it". I'm sure there is a more effective way to use my advertising budget. We are very interested in using the "fundraisers" tool on Facebook to encourage our followers to create fundraisers for us, as well as using that tool to raise money for special projects, etc. Our donation button is all set up already, we mostly need help with strategy.

How This Will Help

The success of our organization depends on spreading our message to new audiences. Without your help, we cannot use our ads budget in the most effective manner. Your skills will empower us to create ad sets on our own.

What We Have In Place

We have over 4,000 followers on Facebook with a pretty active audience.

Fun Fact

We serve women and children only.

  • Estimated Time
    Volunteers: 15-30 hours over 2-4 weeks
    Organizations: 5-7 hours
  • Location: Remote (work anywhere)
  • Requirements: This project requires a short interview with the organization. If your application is accepted, you'll receive an email from Catchafire with instructions to schedule a call.

Project Steps

Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
Milestone 4: Connect Donate Button
  • Professional links Donate Button to Organization's fundraising campaign or donation page
  • Professional answers any follow up questions
Milestone 1: Campaign and Ad Set Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
Milestone 3: Tracking and Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
Prerequisites for Professional
  • Background in Social Media, Online Marketing, or Advertising
  • Digital marketing experience, a plus
  • Knowledge of Facebook Ads Manager & Donate Button
Prerequisites for Organization
  • A dedicated staff member committed to the project
  • A clear understanding of your target audience and advertising objectives
  • An existing Facebook account, estimated budget for advertising campaign, email list, and photos/videos to feature in your ad(s)

Our Mission

Our mission is to change the lives of women and children by breaking the cycle of poverty through compassionate programs designed to feed, clothe, educate, and empower women and children in need. Our vision is to be an empowered community of women and children who have reached their fullest potential.

Human Services Women's Issues Youth Development