Facebook Marketing & Donations Setup

Posted by
Emily S.

Volunteer Manager

Posted Date
Dec 6, 2018
Location
Virtual volunteer opportunity
Facebook Marketing & Donations Setup
Impact statement
This project will save us $4,212 , allowing us to feed more women, take care of more children, provide education to struggling women.

Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook Donate button linked to your fundraising campaign
Additional Details

We have a small budget for facebook ads. I usually boost some posts and have created a few ads, but I'm usually just "winging it". I'm sure there is a more effective way to use my advertising budget. We are very interested in using the "fundraisers" tool on Facebook to encourage our followers to create fundraisers for us, as well as using that tool to raise money for special projects, etc. Our donation button is all set up already, we mostly need help with strategy.

What We Have In Place
  • We have over 4,000 followers on Facebook with a pretty active audience.
How This Will Help

The success of our organization depends on spreading our message to new audiences. Without your help, we cannot use our ads budget in the most effective manner. Your skills will empower us to create ad sets on our own.

Project Plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 4: Connect Donate Button
  • Professional links Donate Button to Organization's fundraising campaign or donation page
  • Professional answers any follow up questions
2
Milestone 1: Campaign and Ad Set Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
3
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
4
Milestone 3: Tracking and Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

Our Mission

Our mission is to change the lives of women and children by breaking the cycle of poverty through compassionate programs designed to feed, clothe, educate, and empower women and children in need. Our vision is to be an empowered community of women and children who have reached their fullest potential.