Facebook Marketing & Donations Setup
Project details
What we need
- Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
- Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
- Facebook Donate button linked to your fundraising campaign
Additional details
Have Facebook account set up, have run a few boosted posts as tests. Budget is anywhere from $100-500/mo depending on how ads are setup. Since foundations are struggling to grok our shifted focus to a product oriented nonprofit rather than direct service the importance of individual donors is heightened. The more training we can receive on how to use Facebook's marketing tools the better.
What we have in place
- We currently have Facebook account, which should make it easy for you to get started. We also have different types of collateral like photos and video, along with flyers, brochures, etc, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to expand our earned revenue footpring by investing more heavily in building out our sales and marketing teams.
The success of our organization depends on attracting individual donors to ensure our sustainability. Without your help, we cannot continue to be a viable nonprofit. Your skills will empower us to know how to effectively attract a diverse set of individuals.
Project plan
Posted by
Soham B.
Business Development and Growth Manager
Our mission
LitLab's mission is to create connected and interactive early learning environments by deploying books, digital content, and blended learning solutions for under-resourced children, their caregivers, and educators.
