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Logo Design & Visual Brand Identity

Help International Institute of Minnesota elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
International Institute of Minnesota
Saint Paul, MN, USA
International Institute of Minnesota
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International Institute of Minnesota
Saint Paul, MN, USA

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Human services
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Graphic design

Posted November 30th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

The International Institute of MN is looking to add a reference to our 100 year anniversary to our logo. We already have a standard logo that we use, and just need a bit of an update to use in 2019 as we celebrate our centennial! If you want to design a "100 year brand" as a spin-off of our standard brand too, that'd be wonderful!

What we have in place
  • We currently have a logo and style guide, which should make it easy for you to get started. We also have a communications associate who can work with you on the project, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to Focus on event programming and client-facing work.

The Institute hopes to maximize our centennial as an opportunity to reengage people formerly connected to our work, and introduce ourselves to new audiences. We will do this through our two large events: International Women's Day and the Festival of Nations, a history exhibit at Ramsey County Historical Society and Andersen Library, and other events and publications throughout the year. This logo will help us with that work.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

International Institute of Minnesota
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Causes
Human services Education International affairs
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Shelby P.

Communications and development associate

Our mission

Driven by a firm belief that New Americans deserve the opportunity to realize their dreams of self-sufficiency and full membership in American life, the International Institute of Minnesota has been a leader in serving the changing needs of New Americans for nearly 100 years. In 2017, the Institute served 4,319 immigrants and refugees from 98 countries through 26 programs and services.

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