Logo Design & Visual Brand Identity
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
Additional details
The International Institute of MN is looking to add a reference to our 100 year anniversary to our logo. We already have a standard logo that we use, and just need a bit of an update to use in 2019 as we celebrate our centennial! If you want to design a "100 year brand" as a spin-off of our standard brand too, that'd be wonderful!
What we have in place
- We currently have a logo and style guide, which should make it easy for you to get started. We also have a communications associate who can work with you on the project, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to Focus on event programming and client-facing work.
The Institute hopes to maximize our centennial as an opportunity to reengage people formerly connected to our work, and introduce ourselves to new audiences. We will do this through our two large events: International Women's Day and the Festival of Nations, a history exhibit at Ramsey County Historical Society and Andersen Library, and other events and publications throughout the year. This logo will help us with that work.
Project plan
Our mission
Driven by a firm belief that New Americans deserve the opportunity to realize their dreams of self-sufficiency and full membership in American life, the International Institute of Minnesota has been a leader in serving the changing needs of New Americans for nearly 100 years. In 2017, the Institute served 4,319 immigrants and refugees from 98 countries through 26 programs and services.